H&M is in the HOT SEAT receiving some negative attention from the Internet with the release of questionable youth apparel.
Social media is outraged by the content and imagery of a particular hoodie ad on the company's public website.
A black male model is pictured wearing a hoodie saying "coolest monkey in the jungle"
Below popular artist display their feelings against the racial slander accusation via social media.
Despite the controversy, the alleged mother of the model responded to social media defending her child and the H&M brand.
Since the incident the company has apologized according to us today.com
"We sincerely apologize for offending people with this image of a printed hooded top," H&M said in a statement. "The image has been removed from all online channels and the product will not be for sale in the United States.We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues." - H & M