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Numbers Around NYC? Possible Album From Jay-Z

I saw some pictures on The Shade Room about these numbers showing up around NYC. There is supposed speculation that this may have something to do with an album from Jay Z.

See I don't think so sorta because I saw some things where the hashtag #444 being used but it was used on all types of pictures. Of course that is strategy to get your pictures noticed, but still. What are you think!