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CoverGirl Changes Their Slogan - And It's Awesome

In a new video campaign, showing all kinds of women, the brand picks a new slogan.

All different women and ages get to celebrate, including Ayesha Curry, Issa Rae, Shelina Moreda, Maye Musk, Katy Perry, and Massy Arias, with the new slogan "I Am What I Make Up."

In a statement according to Billboard, CoverGirl said the new tagline "aims to inspire people to embrace their unique identities and unapologetically create any version of themselves through makeup."

We dig it. Now we need one for the boys featuring James Charles, COVERGIRL.

COVERGIRL #IAmWhatIMakeUp | Made In The Mirror

COVERGIRL brings you #IAmWhatIMakeUp, celebrating women's power to be made in the mirror. The new COVERGIRL celebrates every woman's power to create who she is - and who she wants to be. Meet the new COVERGIRL and our newest COVERGIRLs: Join us as we welcome our newest COVERGIRLS: Ayesha Curry, Issa Rae, Shelina Moreda, Maye Musk, Katy Perry and Massy Arias!


Amy Cooper is one with the force and the force is with her.