Today (Mar. 29), as promised, Lil Kim released the video to her single, “Go Awff.”
“I wanted to make a record that was empowering to girls and women all over the world to get back to my roots and not just my ladies but my boys too,” Kim explained about the SoundwaVve-produced song.
“When I first heard the beat it made me feel like going awff and I knew it was the perfect record for that. Whenever I see a girl killing it on the ‘gram or getting to that bag I say, ‘Oooh Go Awff Sis!!’ If I see any of my guys whether I know them or not dripping ridiculously, throwing mad money in the club or just getting to that bag I’d say, “OK now, Go Awff then bro!’ No matter what your hustle is, I use Go Awff as a term to elevate and motivate people to keep living their best lives.”
In the video, Kim is seen dancing in front of a private jet, there’s tons of aerial shots of New York City, and a few celebrity cameos.
The video was directed by Damien Sandoval.
“Shooting this video was AMAZING! It embodies everything that represents me… fly, fashionable and luxury,” Kim said . “It captured the essence of the meaning of ‘Go Awff.’ In addition, to have my longtime friend and supporter Laurieann Gibson there adding her amazing choreography gave the video an added spark to what it means to ‘Go Awff!'”
Lil Kim’s new upcoming album, 9, is set to drop May 17, which will be her first studio album in 14 years.
Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth. Follow her on Twitter @GlennishaMorgan