The Weeknd has put money into one of the largest eSports groups in Canada.He purchased an ownership stake in OverActive Media. The company has teams competing in League of Legends, Overwatch and Call of Duty.
In a statement, The Weeknd said, “As a big eSports fan, I am really excited to be involved in this project.”
The Weeknd is one of many mainstream stars who buy into the eSports franchise. Other artists include Michael Jordan, Magic Johnson, Drake and Rick Fox.
Do you think these stars will end up collaborating?