The late Notorious B.I.G.’s son, CJ Wallace, is fighting for the legalization of marijuana and criminal justice reform with his cannabis brand.
Wallace launched Think BIG, a social movement and company centered around cannabis and its ability to improve “creativity, contemplation, and healing” alongside its co-founders Willie Mack and Todd Russaw, reports BET.
Think BIG has collaborated with Lowell Herb Co. for its debut cannabis product named after Biggie’s iconic alter-ego “Frank White.” The Frank White Creative Blend, which comes as a pre-roll pack made from “signature sun-grown California cannabis, custom blended with Orange Sherbert, Banjo, and Rattlesnake Sour Diesel.”
Wallace feels that it’s important to pair earnings from cannabis products with criminal justice reform efforts.
“We talk about this almost every day now. Just every other brand that’s out there, if they don’t have a criminal justice angle, they’re doing a huge disservice to everybody,” he said. “Everybody has, or should have, a responsibility to speak on that and do as much as they can to correct those wrongs.”