What a time to be alive…..
Barack and Michelle Obama have secured a deal to make podcasts for streaming music giant Spotify, in the latest expansion of the former president and first lady’s nascent media business.
The Obamas’ production company Higher Ground said Thursday that it has forged a partnership to create podcasts exclusively for Stockholm-based Spotify’s global platform. Publicly traded Spotify is the world’s largest streaming music company, with 100 million paying subscribers and more than 217 million monthly active users.
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Forever President Barack Obama and First Lady Michelle Obama Sign Deal With Spotify To Develop and Produce Exclusive Podcasts - written by @MsJennyb ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Forever President #BarackObama has been out of the Oval Office for the last 867 days, and if you’re asking anyone with sense, it’s been 867 days too long. But, despite leaving us to deal with the life-sized cheese doodle, the forever President and First Lady Michelle Obama are securing the bag with several new business deals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After first securing the biggest book deal in presidential history, then signing a massive production deal with Netflix, the Obamas are now trying their luck with podcasts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ According to Variety, the Forever First couple are the latest to join the podcast wave, joining forces with Spotify to produce a series of podcast for the streaming service. As part of the multiyear deal, in collaboration with Spotify and Higher Ground Productions, Barack and Michelle are set to develop, produce and contribute to a few podcasts on a slew of topics. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “We’ve always believed in the value of entertaining, thought-provoking conversation,” Obama said in a statement. “It helps us build connections with each other and open ourselves to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Apparently, the new deal is also under a new division of the Obamas’ production company, called Higher Ground Audio, which will help the couple achieve their goal to help “foster new, diverse voices ....…to read the rest log on to BallerAlert.com (clickable link on profile)