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An employee displays cannabis buds for a photograph at the CannTrust Holding Inc. Niagara Perpetual Harvest facility in Pelham, Ontario, Canada, on Wednesday, July 11, 2018. Canadian pot stocks have had a wild ride in the past year with the BI Canada Cannabis Competitive Peers Index surging about 250 percent from October to December as the road to legalization became clearer in Canada, before dropping by about 36 percent this year. Photographer: Cole Burston/Bloomberg via Getty Images

Jay wants to help minorities that haven’t been able to fully participate in the cannabis industry. 

JAY-Z, also known as “Hova” is living up to his name as the “GOD MC,” after becoming the first billionaire in Hip-Hop, Jay continues to grow his businesses by partnering with a cannabis company.

JAY-Z will now serve as a brand strategist for Caliva, which is a Northern California based cannabis company that has a farm and two stores.

Caliva is also big about community, the company works with those that have been affected by the San Francisco wage-gap, JAY-Z also wants to help those that haven’t been able to participate in the cannabis industry by increasing representation and participation.