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Jay wants to help minorities that haven’t been able to fully participate in the cannabis industry. 

JAY-Z, also known as “Hova” is living up to his name as the “GOD MC,” after becoming the first billionaire in Hip-Hop, Jay continues to grow his businesses by partnering with a cannabis company.

JAY-Z will now serve as a brand strategist for Caliva, which is a Northern California based cannabis company that has a farm and two stores.

Caliva is also big about community, the company works with those that have been affected by the San Francisco wage-gap, JAY-Z also wants to help those that haven’t been able to participate in the cannabis industry by increasing representation and participation.