Popeye’s has a new campaign called BYOB (Bring Your Own Bun). Apparently people have been sneaking their own buns and stuffing chicken tenders in it. Even though it wont have the signature mayo or pickles that the original or the spicy chicken sandwich had. Popeye’s is finally taking over the suggestion of putting chicken tenders on a bun in the meantime. This campaign can either back fire while the sandwiches are temporarily sold out, or it can make them more money by selling more of their chicken tenders after the crave and the wild behavior of customers from the sandwich.