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ATLANTA, GEORGIA - SEPTEMBER 13: 2 Chainz speaks onstage during day 2 of REVOLT Summit x AT&T Summit on September 13, 2019 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for Revolt)

You Tube has launched a new initiative that promotes black culture, artists, experiences, and more. They kicked it off in a major way with 2 Chainz.

With the “Money Maker Fund,” Chainz will be be financially assisting entrepreneurs that are HBCU attendees.