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It’s a hot time for the housing market. Interest rates are low and a study by reveals the areas of the home buyers are most interested in nine key features.

In the study, three different properties were viewed by buyers using eye-tracking hardware to capture the parts of the home that caught their attention. Based on the findings and what buyers noticed most during the experiment, offers insight on what sellers should focus on to prepare a property for viewings.

Mark Gordon, head of mortgages at, said: “We conducted this experiment to determine the areas of the home buyers look at most to help sellers maximize their chances of a sale. Some sellers may not have considered these factors when preparing their homes for viewings, so we hope our insight will help them focus on the areas they should check and freshen up.”

To find out more about the research click here.

Alexis Zarycki is your average girl with the hopes of leaving an everlasting impact on the world. Follow her on Instagram @official_lexpaige