Truly Hard Seltzer is launching Truly Punch Hard Seltzer, a bold new variety pack that blends the familiarity of traditional punch with explosive fruit flavors.
You can get your hands on these starting May 10. The new line of seltzers will come in Tropical, Fruit, Citrus, and Berry punch flavors. Each can have only 1 gram of sugar, 100 calories, and 5% ALC/VOL, just like the rest of the Truly lineup.
VP of Truly Brand Don Lane says the goal is to reward loyal drinkers and bring new drinkers into Truly. “Truly Punch opens the door to a whole new category of drinkers because of its approachable, bold-yet-familiar flavor,” says Lane. “Truly Punch is our biggest flavor yet and arrives just in time make this highly anticipated summer even better.” Truly Hard Seltzer also carries a line of Truly Lemonades and Truly Iced Tea Hard Seltzers.