Today is national streaming day and the pandemic had us all being watching new shows and old favorites. A new study by ElectricalDirect has revealed the most popular streaming services around the world.
The study analyzed Google search volumes for 42 different streaming services in every country to determine the most popular streaming services in the world. So what does this look like broken down by state?
The research reveals Amazon Prime takes the US title. With a huge 24.9 million monthly searches in the States, Prime is in pole position by some way.
A few million behind, Netflix has to settle for second with 20.4 million searches, while it’s ESPN who complete the top three. The sports specialist sees 16.6 million searches every month, with the drama of a different kind seeing fans flock in their droves.
The US top 10 streaming services:
| Streaming Service |
US Search Volume (annual)
|
| Amazon Prime | 298,800,000 |
| Netflix | 244,800,000 |
| ESPN | 199,200,000 |
| Hulu | 89,760,000 |
| Disney+ | 73,440,000 |
| Apple TV | 14,640,000 |
| Sling TV | 14,640,000 |
| Peacock | 12,000,000 |
| HBO Max | 9,876,000 |
| Fubo TV | 6,600,000 |
Favorite by state:
| State | Most popular platform |
| Alabama | Netflix |
| Alaska | Netflix |
| Arizona | Amazon Prime |
| Arkansas | Amazon Prime |
| California | Netflix |
| Colorado | Amazon Prime |
| Connecticut | Netflix |
| Delaware | Amazon Prime |
| Florida | ESPN |
| Georgia | Amazon Prime |
| Hawaii | Amazon Prime |
| Idaho | Amazon Prime |
| Illinois | Netflix |
| Indiana | Amazon Prime |
| Iowa | Amazon Prime |
| Kansas | ESPN |
| Kentucky | ESPN |
| Louisiana | Amazon Prime |
| Maine | Amazon Prime |
| Maryland | Amazon Prime |
| Massachusetts | Hulu |
| Michigan | Amazon Prime |
| Minnesota | Amazon Prime |
| Mississippi | Amazon Prime |
| Missouri | ESPN |
| Montana | Hulu |
| Nebraska | Amazon Prime |
| Nevada | Amazon Prime |
| New Hampshire | Amazon Prime |
| New Jersey | Amazon Prime |
| New Mexico | Amazon Prime |
| New York | Amazon Prime |
| North Carolina | Amazon Prime |
| North Dakota | Amazon Prime |
| Ohio | Amazon Prime |
| Oklahoma | Amazon Prime |
| Oregon | Amazon Prime |
| Pennsylvania | Amazon Prime |
| Rhode Island | Amazon Prime |
| South Carolina | Amazon Prime |
| South Dakota | Amazon Prime |
| Tennessee | Amazon Prime |
| Texas | Amazon Prime |
| Utah | Netflix |
| Vermont | Amazon Prime |
| Virginia | ESPN |
| Washington | Amazon Prime |
| West Virginia | Amazon Prime |
| Wisconsin | Amazon Prime |
| Wyoming | Amazon Prime |
Out of all streaming services analyzed, Peacock, the US-based streaming service has seen the biggest growth in year-on-year interest. Offering content from multiple NBCUniversal channels, Peacock burst onto the scene in July 2020 and has seen a 90% increase in people searching for it year on year.
Although it is exclusively available in the US, it’s expected that the service will become available in the UK soon with NBC previously stating that Peacock might be available for Sky customers.
Even prior to the pandemic Netflix, the original service, dominated the market. But with all services have seen a boost in the last 12 months, this may change, especially due to the arrival of Disney+. The Walt Disney Company has made no secret of their desire to take over a share in the streaming market, and as part of their strategy have announced 22 Marvel and Star Wars projects within the next year, in a bid to steal the crown. You can see all the research below.