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CLEVELAND, OHIO - OCTOBER 30: 2021 Inductee Jay-Z speaks onstage during the 36th Annual Rock & Roll Hall Of Fame Induction Ceremony at Rocket Mortgage Fieldhouse on October 30, 2021 in Cleveland, Ohio.

Welp, that’s the end of Jay-Z on Instagram. The Grammy-winning rapper has decided to delete his account less than 24 hours after creating the acccount.

An attempt to visit @jayz on Instagram shows the error message, “User not found” indicating that the previous user of the account has deleted the account.

The rapper made the account to promote the Netflix film The Harder They Fall which he co-executive produced; he also made two original collab tracks for the film.

This is not the first time Jay-Z has given Instagram a try. Back in 2015 the rapper created an account under the name @hovsince96 and shared a picture of himself with Michael Jackson per Uproxx.

As of now, Facebook and Twitter remain as his only social media accounts.

Look how Twitter is reacting to Jay-Z deleting his Instagram: