Afternoon Vibes with Ms. Jessica

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Beyoncé is getting ready to release her latest Ivy Park collection titled “Park Trail”.  The collection pays tribute to “the resilience of the outdoors, the spirit of the streets, and the possibilities of the future.”  The collection was previewed the day after Beyoncé’s performance at the Atlantis Royal Hotel at Nobu by the Beach in Dubai. Offset, his son Kodi, actress Devon Aoki, and Ice Spice have been tapped for the campaign.

The collection follows the release of the ​​Ivy Park x Adidas TT 2000, a reimagining of the Top Ten 200 sneaker made famous by the late Kobe Bryant.  The “Park Trail” collection by Ivy Park will be released on February 9th at Adidas online and in stores.