AMC Theaters To Change Ticket Pricing Based On Seat Location

America’s Largest movie chain, AMC Theaters, has announced a new plan that will change the price of tickets based on the location of your seat in the theater. The company has announced a new program called, Sightline at AMC. Their website describes the program as "value-based" and will allow members to view the movie exactly where it's best for them.

In other words, you pay more to get good seats at your local theater.  There will be three pricing tiers offered.  The “preferred” tier are the seats in the middle of the theater and will be priced at a premium compared to the “standard” tier, and the third tier will be the “Value” seats which are seats in the front row of theaters and will cost less than its "Standard" tier.  The new pricing will only affect movie showings after 4 pm. The three-tier program is available in certain locations but will be rolling out to the rest of the country in the coming months.