Lil Baby is not new to endorsements including the company Axe. Their current commercial however is new and stars Lil Baby.
This is not the first commercial that for Axe that Lil Baby has starred in. I think it’s great to see artist snag great endorsement deals. Lil Bay is one of them. Hip Hop doesn’t get it’s just due a lot may feel in the endorsement world. Artists music maybe used, but I feel if their music is good enough to use, then so should they image. Axe believes as well and the commercial looks great.
I’m not saying that hip hop doesn’t have a presence in the endorsement world, but I think it could be a bit stronger. If hip hop is the number one music genre, then that means it sells. What are your thoughts?