The No7 Beauty Experts report that searches for ‘clean girl aesthetic’ increased by 250% this month as the new 2022 trend continues to dominate the beauty scene.

This TikTok beauty trend has over 9.7 million views, making it the one to beat for 2022. A clean girl aesthetic includes minimal makeup, slick back hair, and basic jewelry.

One of the first celebrities to start the trend was Kendall Jenner. Her most popular look was slick back hair and fresh makeup. Here are 5 easy steps from No7’s beauty experts for creating the clean girl look you can check out below.

  • 1. Exfoliate

    Exfoliating your skin before applying makeup is the key to smooth makeup application. To remove dead skin cells, you should exfoliate 2-3 times a week. It helps give your skin a glow which is part of the ‘clean girl aesthetic’.

  • 2. Sunscreen

    No matter whether you wear makeup or not, sunscreen should be your first step in your skincare routine. After applying your moisturizer, apply sunscreen liberally to protect your skin from the sun. The sunscreen also helps keep your skin tone even. 

  • 3. Glowy Primer

    Makeup lasts longer when you use a primer. A shimmering sunscreen will bring your skin to life and, together with the glow from the sunscreen, will help you to achieve that ‘lit from within’ look.

  • 4. Cream Products

    Cream products are essential for achieving the ‘clean girl’ aesthetic because it helps your skin show through. Cream products like tinted moisturizers and blushes blend seamlessly into the skin and create a look that doesn’t look like you spent hours applying them.

  • 5. The Brows

    Brows should be combed through and put into place with a brow gel or glue and filled in with a light eyebrow pencil where the sparse areas are so they still look natural and fluffy.

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