Lil Wayne Promotes New Bumbu XO Rum
Rum and dark liquor drinkers are in for a treat. Lil Wayne just dropped an exclusive “first look” to the new Bumbu rum line, Bumbu XO, that he’s an ambassador for.
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Bumbu XO is a full-strength, 80 proof, 18-year aged rum from Panama that comes in a black matte bottle with a silver x gracing the front. Distilled and aged at a 120-year old Panamanian distillery, the small batch ultra premium rum incorporates local sugarcane and pure spring water. The drink has a 40 percent alcohol by volume (ABV) expression.
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In 2018, Weezy appeared in Bumbu’s first marketing campaign where he referred to the rum as the “G.O.A.T.” (greatest of all time). Bumbu, an arm of the New York City-based Sovereign Brands company is the creator of the hit interview series “The Bumbu Room,” which features celebrities answering a myriad of questions from fans. The series commenced with the “Uproar” rapper’s interview, and has also featured interviews from others such as Dave East and Casanova.
Bumbu XO runs for $39.99 to $44.99, and can be found in bars, nightclubs, and retailers.
Lil Wayne isn’t the only star in partnership with a wine and spirits company. He’s among counterparts like his label mate, Nicki Minaj with Myx Moscato, R&B singer and Love and Hip Hop: Hollywood star K. Michelle with “Southern Peach” by Jack Daniels, and Rick Ross with Luc Belaire, which is also produced by Sovereign Brands.
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Lil Wayne seems to be super busy these days following the long-awaited release of The Carter V. The New Orleans rapper also recently collaborated with UGG and Bape to promote a new line of gloves.
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Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth.
