Groundbreaking Deal: Snoop Dogg’s ‘Gin & Juice’ Sponsors NCAA Bowl Game
Not too long ago Snoop Dogg and Dr. Dre released their canned version of the Gin & Juice mixed cocktail. Now the brand will be the presenting sponsor of the Arizona Bowl. Gin & Juice By Dre and Snoop has become the first alcohol partner as the presenting sponsor in an NCAA Bowl Game.
“I’ve sent many players through my SYFL to colleges (and the NFL) so it’s only fitting that I bring the ‘juice’ back to college football,” said Snoop Dogg. “Dr. Dre and I are excited to bring our brand to the next level with this partnership, and we’re going to make the Arizona Bowl into a game day experience like never before.”
The Arizona Bowl features matchups between teams representing the Mountain West Conference and the Mid-American Conference. In a multi-year deal, the bowl will now be known as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop.” The event is scheduled to air on December 28, 2024, at 2:30 p.m. MST.
Gin & Juice Promotional Events
Snoop Dogg will promote the Gin & Juice brand at the event. According to the news release, several events will also be held in Tucson before the start of the game. Those events will include charity events and a SNOOPER Bowl featuring the top California and Arizona youth football teams competing. Forty former players from the Snoop Youth Football League have made it to the NFL. Snoop started the youth sports league 17 years ago.
“We’re thrilled about our groundbreaking partnership with Snoop and Gin & Juice By Dre and Snoop,” said Kym Adair, Executive Director of the Arizona Bowl. “This year, the Arizona Bowl is bringing sports, libations, and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA.”
The brand is titled after one of the duo’s most famous songs, “Gin & Juice” which was on Snoop Dogg‘s iconic album, Doggystyle.
Snoop Dogg Arizona Bowl
The artist shared the news on X, formerly Twitter and people rushed to the comments to share in on the excitement. Someone commented having a bit of fun with Snoop Dogg’s lyrics saying, “Lodi dodi, we ‘bout’ to party.” Another person changed the name of the bowl completely and said, “It’s called SnoopDogg Smoka Bowl!”
Several people are hoping that Snoop and Dr. Dre make an appearance during the halftime show. “Can we expect the greatest bowl halftime show ever??” one person said.
