LL Cool J’s ‘Rock The Bells’ Launches Resort & Hip-Hop Festival
LL Cool J founded the global platform Rock The Bells with the goal of promoting and celebrating hip-hop culture. In partnership with Playa Luna Presents, Rock The Bells is now launching the Rock The Bells Resort. It’s an an upscale, all-inclusive vacation destination that will also host a multi-day oceanfront hip-hop festival.
The Rock The Bells Resort experience is scheduled to take place at the Moon Palace Resort in Cancun, Mexico, during the spring of 2024. Ticket packages will be released for sale in the fall, with payment plan options starting at $290. This three-day hip-hop festival promises a deep dive into the different genres, movements, and regional vibes that have shaped hip-hop history. The event is expected to feature performances by iconic artists in the genre.
Rock The Bells Event
During the event, guests can access all-inclusive premium beverages and fine dining options. There will be a variety of choices, including gourmet buffets, poolside grills, and dining at more than 15 different restaurants, according to the website.
The event has been drawing attention on social media. A comment under Rock The Bells’ Instagram post reads, “I’m so there … God willing.” Others are adopting a wait-and-see approach, holding off on their decision on going until the lineup is announced. “Ight please let this not turn into Fyre Festival 3.0 I’m actually interested.”
The Rock The Bells brand has been busy this year, celebrating the 50th birthday of hip-hop. They hosted a Rock the Bells Festival on August 5 at Forest Hills Stadium in Queens, New York. The lineup included Big Daddy Kane, Monie Love, Queen Latifah, Swizz Beatz, Rakim, Method Man and Redman, Ludacris, Slick Rick, LL Cool J with the Roots and Run-D.M.C. A special shot at the show, “The Rock The Bells Festival – Celebrating 50 Years of Hip-Hop” airs on MTV on September 19.
More information about Rock The Bells Resort can be found here.