Buybuy Baby to Close All Storefronts By End of the Year
Looks like we’ll be saying goodbye to Buybuy Baby physical store locations across the country before the end of the year. The major U.S. retail chain that sells all things regarding your babies and toddlers announced they will be closing all of their stores and moving to a new format, online only.
Buybuy Baby was founded by Richard and Jeffrey Feinstein in 1996. The brothers are the sons of Bed Bath & Beyond co-founder, Leonard Feinstein. Their first location opened in Maryland and continued to grow from there across the country.
Buybuy Baby Closing Its Doors
The retailer confirmed that the remaining 10 stores left open will be closed by the end of the year. They announced this information on their website and stated that they would be chasing a new path forward. “We’re transforming into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience. This decision comes after listening closely to our incredible customers, and our valued partners. Their feedback has been invaluable in shaping this new chapter,” said the company on its website regarding the closures.”
In order to help with the transition and get rid of all items in store, they announced a major sale would take place in order to get rid of items at their physical locations. “To ease the transition, we’re offering significant discounts on almost everything in-store starting October 18, 2024. This is a great chance to stock up on favored items, while supplies last, and say goodbye to our buybuy BABY stores.”
The retail chain has already begun closing stores before, but this comes after the parent company, Bed Bath & Beyond, filed for Chapter 11 bankruptcy in April 2023. Things began to go downward from there due to a lack of sales and in-person shopping that once was a priority for many.
In need of baby clothes and/or anything baby-related? If you’re looking for some good deals, then you should see where the closest location near you or visit their website.